If you’ve never seriously considered “mums” as a potential market before, think again. You might be surprised by the spending power of this enormously influential group.… Read more

Stand-downs, shedding jobs, reducing staff pay – there are so many hard decisions for employers hoping to see the other side of COVID-19.… Read more

Despite the upheaval from COVID-19, can businesses find opportunities in the current crisis? Indeed they can, insists sales guru, Sue Barrett, who has specific ideas sales people can implement right now in their businesses.… Read more

How would you like to be on the front page of the paper without having to pay for it?… Read more

It wasn’t all that long ago that you could rely on what worked in the past to take you into the future.… Read more

Apple worked hard to keep things simple – we see it everyday in its products and its success. From the man who named the iMac and who was integral to Apple’s ‘Think Different’ marketing campaign, Creative Director Ken Segall spent 12 years working with Steve Jobs and experienced first-hand his obsession with keeping things simple.… Read more

Through no fault of their own, some businesses are struggling to fulfil contractual obligations as a result of COVID-19.… Read more

Becoming an authority in your field of expertise and making a heap of money in the process – now that’s not so easy.… Read more