What you wear reflects your brand

Pamela Jabbour equates uniforms as the great equaliser. That is, no matter how high up or low down you are in the company, you all feel part of the same team, the same brand. That’s just one of the benefits of wearing a uniform, according to Pamela, who is founder and CEO of Total Image Group, which was asked by new Australian airline, Bonza, to design its uniforms.