In many companies, marketing is often an after-thought, to be done by someone – anyone – who has time on their hands. Marketing guru, Terri Martin, wants to change that mindset, so that businesses prioritise marketing as a lever, which can directly boost the bottom line. Terri has tips on what businesses can do to market themselves better.
What’s the big deal about marketing?
Terri Martin, East Coast General Manager, The Marketing Room
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