Reputation is everything – don’t risk it!

Your reputation is your most valuable intangible asset and critical to sustainable business success. That’s according to Ros Weadman, brand communication and reputation specialist and author of ‘Enhance your reputation: how to build a brand people want to work for, buy from and invest in’. Ros offers her BrandCred Method to building reputation: align your organisation’s culture (what it thinks), communications (what it says), customer experience (what it does), and citizenship (what it gives).