Digitisation is big business

The convenience of listening or reading almost anything from your hand-held device is convenient, simple and it’s big business. Steve Potash is CEO of OverDrive, the largest distributor of ebooks and audiobooks to libraries in the United States. OverDrive began in the mid-1980s by digitising reference books and documents for law firms. Today, as he expands overseas, including Australia, he discusses the success of OverDrive and the business opportunities in new media.