A fresh approach to leading sales teams

Traditional sales skills may not be sufficient to overcome the challenges faced by sales teams today. A new approach is needed to end rising disengagement, stress and burnout, and equip sales leaders to lead their teams confidently to success. That’s according to Anna Glynn, who says leaders need to ensure that their teams have the mindset and toolset – not just the skillset – to succeed in sales. She calls these the off-field factors and they relate to the resources available that help achieve long-term sustainable performance.