Innovation is supposed to help drive growth. If you don’t innovate, they say, you’ll stay stagnate and eventually fall behind. So, how does a business innovate? If only there was a toolkit that could show us the way. There is! It’s called ‘Innovator’s Playbook: how to create great products, services and experiences.’ It’s a new book by Nathan Baird, Founder and Managing Director of Methodry, who walks us through the five steps to a design-led approach to innovation.