7 beliefs holding you back from sales

Jim Cocks, Business Coach and Trainer

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Too often sales people tell the customer what they think they want to hear, rather than asking questions and listening to customer concerns. That’s according to business coach and trainer Jim Cocks, who equates great questions with great sales.

Jim offers insights into how to improve sales performance by focusing on mindset and building rapport with potential clients. He offers strategies for handling objections and closing the sale. And he shares seven sales beliefs that can impact success.