7 deadly start-up sins

Tara Shelton, Creative Director and Founder, Dream and Do

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Start-up life is never easy, but entrepreneurs are born with an innate desire to create and build. There are however some well-worn pitfalls that entrepreneurs keep tripping up on. Tara Shelton is founder of a number of successful businesses, including ‘Dream & Do’, a creative agency that helps start-ups build their brand and communications. She says that she’s seen it all before — the good, the bad and the ugly — so, she’s identified 7 deadly sins that entrepreneurs keep making but need to avoid.