A blueprint for health & happiness

Too many superficial fads, like juice diets and fitness gadgets, permeate the self-help market. They do nothing in the long-term for a healthy and happy life. Jim Penman, founder and CEO of Jim’s Group, wants to change the way ordinary Australians approach their lives. He has started a new division with renowned life coach, Sue Thomas. The new franchise is called Jim’s Life Coaching, specifically focusing on a method that involves changing one’s way of thinking rather than just providing practical advice. Jim, now in his seventies, attributes his own energy and happiness to a disciplined lifestyle including regular exercise, a mostly vegetarian diet, intellectual engagement, and a strong social and family life.