Are women better at sales?

Sue Barrett, CEO, Barrett Consulting Group

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A perception still exists among many in business that sales is a combat sport. In order to be good at sales, you need a thick skin and be hardwired to win at all costs – qualities that tend to favour men. Well, those stereotypes fall well short of reality, says Sue Barrett, CEO of Barrett Consulting Group. She says women bring specific qualities that differ from traditional sales stereotypes leading to better sales results. The evidence is in the latest research.