Avoiding the price trap

Roy Osing, Entrepreneur & Author

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For many in business, it’s hard to avoid the discounting game. When your competitors are all reducing their prices throughout the year and offering seasonal sales, there’s pressure to reduce the dollar figure on your own price tags. Don’t do it, says entrepreneur Roy Osing. Instead, for long-term success, you should aim to add value and provide premium solutions.


For more information about Roy Osing, or to purchase his book, ‘Be Dead or Be Dead’: