The B2B sector was experiencing changes well before the pandemic, but as in most business verticals, COVID intensified the change. So, what are B2Bs looking for from buyers and how can they innovate and grow in this new normal? SME Business Growth Specialist Michael Haynes, Principal Consultant of Listen Innovate Grow, explains.
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Make sure your B2B customer strategy is on track, with SMB Business Growth Specialist, Michael Haynes’ free B2B Customer Acquisition and Retention Checklist.