Many small business owners spend too much time and money outsourcing core tasks like sales and marketing when they should have a handle on them themselves. That’s according to management coach and consultant Leela Cosgrove, who is the Founder and CEO of Strategic Anarchy. Leela says that, if you want to be a good CEO, then sales and marketing are YOUR job, and that to be a good manager, you must get out of your “specialist headspace.”
Be your best CEO
Leela Cosgrove, Founder and CEO, Strategic Anarchy