Biggest trends in sales: collaboration

Sue Barrett, CEO, Barrett Consulting Group

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Each year, leading sales advisor Sue Barrett reveals the top sales and business trends. For 2024 those trends embrace the concept of collaboration. To be effective, you needn’t choose between being a hunter or a gatherer, or a manager or leader. These binary choices are not helpful, Sue says. You can be both profitable and ethical, an effective leader and manager, and combine human capability with technology for better business.