Buddying up to build your business

Katrina McCarter, Marketing to Mums and OUT LOUD Marketing Partnership

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Katrina McCarter, Founder and CEO of Marketing to Mums and OUT LOUD Marketing Partners believes that marketing partnerships are the fastest and cheapest way to grow a business – but you need to follow some rules to make it work, for example, making sure you’re ethically aligned and that there’s an equal exchange of value taking place. Get the partnership right, though, and it’ll do wonders, both for you and for your marketing partner.

Find out more about the OUTLOUD Marketing Partnerships Program: