Building trust in a low-trust world

Harry Mills, CEO, The Aha! Advantage

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If a high amount of trust directly affects your bottom line, as Harry Mills proclaims, how then do you build, or re-build, that trust with customers?

Harry is CEO of the Aha! Advantage and he says finding something special in common helps build a bond. It’s all about communicating warmth, and Harry provides tips on how to get customers to buy into the relationship.