Mums are Australia’s most influential consumer group. Their collective spending power is vast. But a new report from Marketing to Mums Founder and CEO, Katrina McCarter, has revealed a shift in their attitudes and habits as a result of COVID-19 – and brands would do well to take note if they want to better understand the ‘mother of all opportunities’ that this presents.
Changing habits of IsoMums
Katrina McCarter, Marketing to Mums
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