Changing habits of IsoMums

Katrina McCarter, Marketing to Mums

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Mums are Australia’s most influential consumer group. Their collective spending power is vast. But a new report from Marketing to Mums Founder and CEO, Katrina McCarter, has revealed a shift in their attitudes and habits as a result of COVID-19 – and brands would do well to take note if they want to better understand the ‘mother of all opportunities’ that this presents.