Consumer insights: Are you offering good value?

Despite consumers being highly discretionary with their spending, they’re still willing to splurge on themselves from time to time. That’s according to Alistair Leathwood, APAC Head of Analytics, Insights and Media at Circana, a leading advisor on the complexities of consumer behaviour. Alistair outlines other consumer trends, including a focus on ‘good value’ for products and services. Artificial intelligence, he says, offers opportunities for businesses in driving efficiencies, marketing, analytics, and research and development.