Converting website visitors into leads

An effective website is not a set-and-forget online brochure. Its purpose should be to convert visitors into leads, through good design, conversion mechanisms and clear content. Amy Miocevich, co-founder of Quarterback, guides us through her 7 essentials of a high-performing website, including the six-second impression: if a visitor doesn’t understand what you sell within six seconds, then it’s never going to happen.