Since COVID-19, online retail has seen its largest growth on record. For businesses, it’s never been easier to set up an online store. Kelly Slessor is a digital growth expert and founder of Shop You, a personalised virtual shopping mall based on AI technology. Kelly has spent the last 20 years working with retailers, property groups, banks and media companies globally to develop their digital strategy. She explains what businesses need to consider when starting an online strategy and outlines digital tools available in which to do so.