If you’re looking for customer service inspiration, a large telco probably wouldn’t be your first port of call. But, there is one little-known teleco brand whose customers are raving: Macquarie Technology Group. New York Times best-selling author and customer experience expert, Dr Joseph A. Michelli, has built a career analysing the secrets behind world-leading brands. He’s published best-sellers on Starbucks, the Ritz-Carlton and Mercedes-Benz. His latest exposé examines how a focus on customer service helped Macquarie grow from a telecom challenger in the 1990s to a dynamic billion-dollar company today.