Developing your billion dollar idea

Darren Moffatt, Director of Digital Strategy, Webbuzz

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So you think you’ve got a brilliant idea for a new business – and it’s going to make you a billion dollars. Well maybe it will! But much can happen between an idea in your head and a product in the market place – and plenty can go wrong in the process. So why not take a few cues from entrepreneur and digital marketing leader, Darren Moffatt. He knows just what’s involved in bringing new products to market – he’s even hosting a podcast about it.

Reference

Listen to the ‘Nerds of Business’ podcast episode, ‘Product Ideation: How To ‘Think’ Your Way To A BILLION Dollar Business Idea’.