Digital v Personal Touch

Barry Urquhart, Marketing Strategist, Marketing Focus

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As a result of COVID-19, the big push these days is to go digital in our marketing and communication with customers. But are there inherent dangers in this? Are we forgetting to how to interact with our customers on a personal level? Veteran marketing expert and founder of Marketing Focus, Barry Urquhart, says digital communications is just a part of a broader mix of building relationships with customers.