Don’t dodge digitisation!

Elise Balsillie, Head of Thryv Australia

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Small business owners who’ve not yet gone digital are wasting more than a day in every week. That’s according to Elise Balsillie, Head of Thryv Australia, a small-business software as a service company. She says that although the thought of digitising tasks can be incredibly intimidating for some, even taking the first steps can save time and money. She says the trick is to do it in stages — starting off with your company’s biggest “pain points.”