Don’t let a crisis become a disaster

Dina Ross, DR & Associates

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A successful business doesn’t exist without challenges and roadblocks along the way. It helps if you can develop a plan so that if you are confronted with a crisis, you can get through the other side in better shape. If the crisis is big enough, the media can get hold of it, which could potentially lead to a public relations disaster. Crisis Management Expert and Director at DR & Associates, Dina Ross, shares her tips on navigating a crisis in front of the glare of the media’s cameras and microphones.