Don’t run with the herd!

Roy Osing, Entrepreneur & Author

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It’s far easier today to start a business than ever before, which has resulted in more competition in almost every space imaginable. Forget about benchmarking, ‘best of breed’ analyses, and price wars with your competitors, according to entrepreneur Roy Osing. Instead, you need to establish a clear, relevant and unique claim that distinguishes you from everyone else. Roy explains how that’s achieved with his strategic game plan.