Consumers are spoilt for choice. Confronted with so many shopping options every day, people perform shortcuts when making purchasing decisions. But building brand value is more important than short-term sales results. Troy McKinna, Co-Founder of Agents of Spring, identifies four keys to building brand value: find your consumers’ most valuable problem; design a clear solution that delivers results; sell experiences that drive profits; and embed memories that last a lifetime.
Don’t suffer from shorterm-ism
Troy McKinna, Co-Founder, Agents of Spring