Encore: Sales and marketing – get it together!

Adele Crane, CEO, Sales Focus Advisory

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Sales and marketing, it rolls off the tongue, but these two disciplines working in harmony, can sometimes be a struggle. In a landscape entirely reshaped due to technology and the pandemic, selling like we used to, is a thing of the past. So how can we optimise these two powerhouse specialities for selling in a new world? Adele Crane, CEO of Sales Focus Advisory explains in her new article – Finding New Customers to Increase Sales.