We pick up from the previous episode, talking to Founder and CEO Jeremy Meltzer, who explains the practicalities of integrating with his successful online retail giving platform, i=change. How ‘marketing-return’ should no longer be seen as a cost and ensuring that giving back becomes a profitable exercise for all stakeholders.
Reference:
If you haven’t already, listen to the previous episode, ‘The why of business giving,’ to understand the imperative for businesses to give back, in a simple, easy and profitable way.
Find out how you can partner with i=Change at iequalchange.com