Exploring new overseas markets

Cynthia Dearin, Managing Director, Dearin & Associates

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One of the biggest barriers to expanding your business overseas is not knowing where to start. Well, according to Cynthia Dearin, Managing Director of Dearin Associates, you could be missing out on massive opportunities if you don’t give it a go. The key is not to rely on your gut feel. To truly achieve success overseas, she says, you need crystal clear vision, a powerful plan, momentum and the resources to make it happen.