Exploring new overseas markets

Cynthia Dearin, Managing Director, Dearin & Associates

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One of the biggest factors holding businesses back from expanding overseas is not knowing where to start. Well, according to Cynthia Dearin of Dearin Associates, you could be missing out on massive opportunities if you don’t give it a go. Don’t rely on your gut feel. To be successful overseas, she says, you need crystal clear vision, a powerful plan and the momentum and resources to make it happen.