Has growing your customer base stalled? Are you struggling to attract people to your website? Or maybe you have a tonne of online visitors but they’re just not buying. Whatever the case, it’s time to check for bottlenecks. Amy Miocevich, marketing guru and Founder of Lumos Marketing, has developed a framework, outlined in her book, ‘The Very Good Marketing Guide: How to Grow Your Business on a Budget’. She explains the guide and the importance of the 5 Cs that underpin a great marketing strategy.