Gen Alpha – the new kids on the block

Mark McCrindle, Principal, McCrindle Research

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Move over Gen X, Y and Z. There are new kids on the block, they’re called Generation Alpha, they’re the largest generational group that the world has ever seen – and we should take note of them if we want our businesses to thrive into the future. So who are they, what do they want, and how do we capture their thoughts and aspirations? Social researcher Mark McCrindle has been doing some homework…and now he’s written a book about them.