How captivating are you?

Michelle Bowden, Director, Michelle Bowden Enterprises

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There’s nothing quite like the display and performance of the male peacock. In her book, ‘How to persuade’, Michelle Bowden uses the Captivating Peacock as one of her four archetypes of persuasion. In business and in life, how you appear and communicate can directly impact the level of  enthusiasm and passion in others.