An online brand personality helps build an authentic connection with your market. That’s according to Joel Gerschman, CEO of Digital Pilot and The Change Coach, who’s identified 12 personality archetypes to help businesses achieve growth online. Joel outlines the six components to build a successful brand strategy.
References
Find out more about Joel Gerschman and his digital businesses at Digital Autopilot www.digitalautopilot.com.au and The Change Coach www.thechangecoach.co
You can also register for Digital Pilot’s ecommerce growth program at:
https://grow.digitalautopilot.com.au/growthengine-waitlist