If your brand was a Hollywood actor… Part 2

Joel Gerschman, Managing Director, The Change Coach

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An online brand personality helps build an authentic connection with your market. That’s according to Joel Gerschman, CEO of Digital Pilot and The Change Coach, who’s identified 12 personality archetypes to help businesses achieve growth online. Joel outlines the six components to build a successful brand strategy.


Find out more about Joel Gerschman and his digital businesses at Digital Autopilot www.digitalautopilot.com.au and The Change Coach: www.thechangecoach.co