If your brand was a Hollywood actor… Part 2

Joel Gerschman, Managing Director, The Change Coach

Subscribe FREE to listen In your favourite podcast app

Share this episode

Share on facebook
Share on twitter
Share on linkedin
Share on email

An online brand personality helps build an authentic connection with your market. That’s according to Joel Gerschman, CEO of Digital Pilot and The Change Coach, who’s identified 12 personality archetypes to help businesses achieve growth online. Joel outlines the six components to build a successful brand strategy.

References

Find out more about Joel Gerschman and his digital businesses at Digital Autopilot www.digitalautopilot.com.au and The Change Coach www.thechangecoach.co

You can also register for Digital Pilot’s ecommerce growth program at:
https://grow.digitalautopilot.com.au/growthengine-waitlist