Influencers – are they right for you?

Heather Maloney, Founder and CEO, Contactpoint

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In the not-too-distant past, kids wanted to be firefighters, doctors or a police officers. Today, many want to be influencers. And why not, when they can earn thousands, even millions of dollars from businesses paying them to promote their products or services. The content has to be engaging of course and is often produced as videos across social media platforms. Perhaps this is a strategy that makes sense for your own business, but Heather Maloney, Founder and CEO of Contactpoint says you need to be careful of a few things – including the potential for controversy – but it could help boost your profile very quickly.