Is “selling” redundant in an AI world?

Artificial intelligence is promising to eliminate a host of tasks, but will it render selling — and salespeople — obsolete? Founder and Managing Director of The Sales Dr, Ingrid Maynard, says that while AI can streamline business operations and may be important for retail sales, human connection and trust remain irreplaceable, particularly in the B2B landscape. Ingrid offers practical steps for integrating AI without losing the personal touch that drives successful sales. And she shares insights on how businesses can conduct an AI audit to identify opportunities for automation while doubling down on unique offerings.