Is your business customer centric?

Ruchi Gupta, Founder and CEO, The Launchpad Co.

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New businesses that survey potential customers, and established businesses that make a customer blueprint, are setting themselves up to become a customer-centric success. That’s according to Ruchi Gupta, Founder and CEO of The Launchpad Co. She says that too many small businesses fail to do their due diligence and can rapidly improve their prospects by increasing the value of their customer experience.