How effective really is your website? If you haven’t thought about it that much, then you’re not taking advantage of one of your best sales tools. Irwin Hau is the Director of web design agency, Chromatix, he also understands that a great website is more than just design alone. He matches the psychology of consumer behaviour with the magic of web tools to create a first-rate customer experience – all of which translates to sales. For the average business owner, you don’t necessarily have to build a website from scratch. Irwin provides some practical tips you can use today to improve your current website.