Keys to a great sales team

Roy Osing, Entrepreneur & Author

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Sales teams tend to focus a lot on efficiency, for example, how to make cold calls, how to overcome objections, and how to spot a good lead. But by focusing solely on efficiency, they’ve forgotten about the importance of effectiveness. Entrepreneur, Roy Osing says that rather than being comfortable with sub-par performance, sales needs to be transformed into a strategic asset, demonstrating outstanding behaviour that gets customers raving.