Keys to a great sales team

Roy Osing, Entrepreneur & Author

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Sales teams tend to focus a lot on efficiency, for example, how to make cold calls, how to overcome objections, and how to spot a good lead. But by focusing solely on efficiency, they’ve forgotten about the importance of effectiveness. Entrepreneur, Roy Osing says that rather than being comfortable with sub par performance, sales needs to be transformed into a strategic asset, demonstrating outstanding behaviour that gets customers raving.