More than 60% of Australians over 18 years old have a LinkedIn profile. While the popular social media platform is ideal for sourcing and developing business leads, most people don’t use it effectively, according to Karen Tisdell. Karen helps people to craft their LinkedIn profiles and offers lessons on building connections through the platform. To generate leads Karen recommends proactively searching for potential clients, personalising connection invites, and building relationships through engagement. Investing 5 to 10 minutes a day, she insists, can yield major results.