Making yourself memorable to customers

Milton Collins, Principal, The Action Business Coach

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Some of Australia’s best-known and largest companies are some of the worst exemplars of customer service. That’s according to Milton Collins, Principal of The Action Business Coach. He says one of the biggest mistakes is forgetting or ignoring what the customer wants. Milton discusses all this from his book, ‘Delight, Disrupt, Deliver: Grow your business using the power of small surprises’.