Mid-year marketing strategy

Now is the perfect time to reassess your current marketing strategy for the year ahead. Now’s the time to reflect on the last six months, make adjustments and revise new targets. Christopher Melotti, Founder and CEO of Melotti Content Media, walks us through his 10 steps to kick-start a mid-year marketing plan. He says it’s important to regularly measure and adjust the marketing plan based on data and your business goals.