Perfecting your pitch

Andrew Ford, Founder of Social Star

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Andrew Ford, Founder of Social Star, has turned the elevator pitch on its head with his own pitch structure which aims to be more conversational. The standard elevator pitch, he insists, is one-directional and lacks true engagement. With practice, your pitch shouldn’t feel like selling; instead, it should feel like you’re providing answers to someone’s questions. The challenge Andrew sets out to solve is getting them to ask you questions.