Differentiation is fundamental in an increasingly commoditised marketplace, insists consumer behaviour analyst Barry Urquhart. COVID has led consumers to be more socially isolated, which has resulted in more scrutiny of the choices available. You need positive cashflow to reinvest in marketing your product’s point-of-difference in order to succeed long-term.
Post-COVID: a need for sharper focus
Barry Urquhart, Marketing Strategist, Marketing Focus
Subscribe FREE to listen In your favourite podcast app
